This year's Annual General Meeting will take place on May 6, 2010 in the Stadthalle Fürth (Fuerth City Hall), Rosenstraße 50, 90762 Fürth (Bavaria), Germany. The Stadthalle Fuerth opens at approx. 9:30 hrs, the Annual General Meeting begins at 10:30 hrs.

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By car:
The Stadthalle Fürth can offer only limited parking space. We therefore kindly ask shareholders who travel by car to drive to the nearby car park at the "Fürthermare" in Fürth (please follow the Fürthermare signs), where we will provide sufficient parking space. You may either take one of our shuttle buses which will take you directly to the Stadthalle Fürth or enjoy the short walk across the river (approx. 5 minutes). The shuttle buses will of course also be available at the Stadthalle Fürth to take you back to the Fürthermare car park at any time.
>> Download map and driving directions
>> Route map

By train/bus:
- From Nuremberg central train station: Take subway line U1 to station "Stadthalle"
- From Fürth central train station: Take subway line U1 to station "Stadthalle" or bus line no. 172 to station "Stadthalle Süd"

By plane:
- From Nuremberg Airport: Take subway line U2 to Nuremberg central train station ("Nürnberg Hauptbahnhof"), then take subway line U1 to station "Stadthalle"

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All those shareholders are entitled to participate in the General Meeting who owned shares of the Company on the beginning of the 21st day before the General Meeting (Record Date), i.e. on April 15, 2010, and who have registered while submitting the record of their share ownership, which has to be received by the registration agent mentioned in the Invitation in due time, i.e. no later than April 29, 2010. Shareholders who sell their shares after the Record Date will still be entitled to participate in the General Meeting.

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Around the middle of April, you will receive the Invitation including the Agenda of the Annual General Meeting from your depositary bank. With the form sent to you by your depositary bank you may either authorise your depositary bank to exercise your voting rights (provided they are willing to do so) or request an entrance ticket. You also have to order an entrance ticket if you cannot participate in the General Meeting in person but wish to authorise a bank, a shareholders' association, the proxies appointed by the Company or any other person of your choice to exercise your voting rights. Your depositary bank will then request an entrance ticket for you from the registration agent mentioned in the Invitation. Please make sure to contact your depositary bank within due time, as it is required to submit your registration for participation in the General Meeting and the record of your share ownership, which have to be received by the Company by April 29, 2010 at the latest.

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Please make sure to contact your depositary bank within due time as, for obtaining an entrance ticket, it is required to submit the proof of your share ownership, to be received by the Company by April 29, 2010 at the latest.

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The documents relating to the General Meeting are dispatched by us to all depositary banks around the middle of April with the request to forward them to our shareholders. If you, contrary to our expectations, did not get anything, please kindly contact your depositary bank without delay.

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You can sell your shares also after registering for participation in the Annual General Meeting. The dividend will however be paid to the shareholder who holds the shares in his account on the day of the Annual General Meeting.

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Shareholders who are entitled to participate in the Annual General Meeting based on the registration and provision of a record of share ownership relating to the Record Date (April 15, 2010) are still entitled to participate in the Annual General Meeting even if they sell their shares before the Annual General Meeting on May 6, 2010.

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If you have not received an entrance ticket for the Annual General Meeting despite having registered for participation on time, you can still attend the Annual General Meeting. In such case, please check with your depositary bank if your registration was submitted to the Company in due time. When an entrance ticket is issued, the according person remains in the list of shareholders who registered for attendance even if, for example, the ticket is lost in the mail. Such registration will be verified at the registration counters at the Stadthalle Fürth and a substitute entrance ticket will be issued entitling you to participate in the Annual General Meeting. Please kindly have your ID card or passport readily available.

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You may authorise a bank, a shareholders' association, any other person of your choice or the proxies appointed by the Company to exercise your voting rights. The proxies are obliged to vote in accordance with your instructions.

In any case you need an entrance ticket, which also contains a section for the granting of a power of representation and issuing voting instructions. If you wish to grant a power of representation to the proxies appointed by the Company, the proxies also have to be given instructions on how to exercise your voting rights. Without such instructions the power of representation will be invalid. You may submit a power of representation and voting instructions to the proxies by mail or by fax, to be received by the Company by May 5, 2010, at the latest. The power of representation and voting instructions granted to the proxies electronically via the Internet may still be submitted and changed until the end of the general debate on May 6, 2010.

For more details on the participation in the Annual General Meeting and on the granting of a power of representation and voting instructions, please see the Invitation sent to you (at the end of the document) and our flyer "Information on the Participation and Exercise of Voting Rights" which will be sent to you together with the entrance ticket.

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An entrance ticket has to be ordered even if you submit a power of representation and voting instructions via the form provided on our website. Without an entrance ticket, your voting righs deriving from the power of representation and voting instructions submitted by you cannot be exercised.

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You may submit a power of representation and voting instructions to the proxies appointed by adidas AG via the Internet (Internet voting) until the end of the general debate of the Annual General Meeting. Access to this Internet Voting System will be available on our website www.adidas-Group.com/agm. To be able to use this shareholder service, you will in any case need an entrance ticket, which you may request through your depositary bank. Please make sure to contact your depositary bank within due time, as it is required to submit your registration for participation in the Annual General Meeting and the proof of your share ownership, to be received by the Company by April 29, 2010, at the latest. For more details on the Internet Voting System and on the granting of a power of representation and voting instructions, please see our flyer "Information on the Participation and Exercise of Voting Rights" which will be sent to you together with the entrance ticket.

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Yes. Participating in and voting at the General Meeting in person always has priority. Your power of representation and voting instructions submitted to the proxies will be considered as revoked if you or a third party authorised by you register at the registration counters in the Stadthalle Fürth before the end of the general debate of the Annual General Meeting on May 6, 2010.

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Yes. For this purpose, however, you will have to request an additional entrance ticket when ordering your entrance ticket through your depositary bank.

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The General Meeting is the most important annual event of a German stock corporation. In principle, only the shareholders and their representatives participate in this event, discuss issues with the Executive Board and pass resolutions. Ordering a guest card is principally possible. However, please understand that we have only a strictly limited amount of guest cards available. You have the possibility however to view the entire AGM live via the Internet. Access to this webcast will be provided on May 6, 2010 on the AGM website www.adidas-Group.com/agm.

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Yes, we provide a live webcast of the entire Annual General Meeting. This webcast, which will be available on the AGM website on the day of the Annual General Meeting, will be accessible for the general public (no password required). In case you are not in a position to view the live webcast, you will have the possibility to view the archived video of the speech of the Executive Board Chairman after the Annual General Meeting. The voting results will be published on the website after the Annual General Meeting as well.

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All statements of the members of the Executive Board as well as of the Supervisory Board are made in either German or English language and are interpreted simultaneously. At the Stadthalle Fürth, we will therefore have headsets available for you for listening to the simultaneous interpretation into German and English. The Internet webcast of the Annual General Meeting will be available in English and German.

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You can leave the Annual General Meeting at any time either temporarily or completely. Upon registration you will be handed an information leaflet containing details on the further procedure. Further details will also be provided to you at the exit counter of the Annual General Meeting assembly hall.

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The management will propose to the Annual General Meeting a dividend of 0.35 € per dividend-entitled share. The total amount of the dividend will amount to EUR 73,225,665.10.

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No. In such case, the Supervisory Board and the Executive Board will submit to the Annual General Meeting on May 6, 2010 an accordingly modified proposal for the appropriation of the retained earnings, with the dividend remaining unchanged at EUR 0.35 per dividend entitled no-par-value share.

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Subject to the Annual General Meeting's approval, the dividend will be paid on May 7, 2010; this will also be the day of ex dividend trading.

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You are entitled to a dividend payment based on the number of adidas AG shares held in your account at the day of the Annual General Meeting.

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An overview of the dividend amounts and pay-out dates since the financial year 1996 can be found here >>

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Date and place of the Annual General Meeting 2011 have not yet been determined. More details will be announced on our Company's website in due time.

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