Today’s consumers are increasingly concerned about the impact their consumption has on the environment. ...
Today’s consumers are increasingly concerned about the impact their consumption has on the environment. Therefore, they demand more and more products that are environmentally benign. Over the past two years, we have accelerated our efforts to create meaningful product platforms to drive growth in this area. For example, in 2009, the first products from the adidas ”Better Place” programme were introduced globally. Products and packaging in the programme are designed taking sustainability principles into account, such as broadening the use of recycled materials and monitoring energy use in material and product preparation. With all adidas performance categories participating in the programme, we are moving forward with ambitious plans in the build-up to the London 2012 Olympic Games. Reebok has also been steadily introducing eco-friendly products. In 2010, for example, Reebok will launch the Kid’s Green Easy Collection utilising recycled raw materials. Our efforts to use environmentally friendly materials in our products are of course not exclusive to these specific programmes and are also used in other categories, albeit to a lesser extent.