In 2010, Rockport continued to expand its international distribution. The brand today does business in more than 54 markets worldwide. Sales outside of the United States now account for nearly half of Rockport’s total business. ...
In 2010, Rockport continued to expand its international distribution. The brand today does business in more than 54 markets worldwide. Sales outside of the United States now account for nearly half of Rockport’s total business. Its key priorities include:
- Strengthening its position in the USA as a foundation for a global roll-out
- Establishing regional organisations to drive growth in Europe and Asia.
Build dual gender business
In 2010, Rockport made meaningful progress in the women’s business with the introduction of a balanced, holistic, branded women’s line that provides the female consumer with a value proposition that incorporates both fashion and comfort. This frees her of the need to compromise either of these elements in her decision to purchase leather footwear. As a result of the brand’s investment and focus, sales in the women’s business is expected to show double-digit growth in 2011.
Roll out a profitable mono-brand retail concept
Rockport is driving the global roll-out of its newly created mono-brand retail concept in key markets around the world. Based on encouraging results to date, Rockport is accelerating the roll-out of this mono-brand retail concept in Russia, Japan, South Korea and other distributor markets around the world.
Full-price own-retail stores are expected to comprise more than a fifth of total sales by 2014 and are planned to be the main growth driver within the brand over that period.