When you are already wearing a shoe called “Weltrekord”
(World Record) for your competition, you might as well fulfil
its destiny. Bob Beamon’s legendary long jump into history
took place under dark cloudy skies in Mexico City during the
Olympic Games in 1968. Beamon took off like a missile,
hanging impossibly long in the air and landed well beyond
expectation – and the measurement tape. After organisers
hastily got an additional tape to the long jump pitch, the
unbelievable World Record of 8.90m, which would stand for
23 years, was confirmed - and a shoe’s destiny fulfilled.