Reebok is making a statement with its first major television effort since 2007.
In fall 2009, Reebok created three fun and provocative commercials that highlight the powerful toning benefits of EasyTone. Three commercials have been developed, "Presenter," "Black & White" and "Dialogue," which use humour and playfulness to call attention to EasyTone's great legs and butt toning benefits. Each spot plays up the benefits in a different way, starting from being very directly tied to the existing Fall/Winter 2009 global print campaign and then moving out on the spectrum of provocativeness.
To view the EasyTone spots please visit the EasyTone Microsite on Reebok.com. You can also become a fan of Reebok’s Women page on facebook and check out the latest updates there.