In 1986, Run-DMC came out with their song “my adidas”.
Their motivation to write a song about adidas sneakers,
namely the Superstar, came about after a prominent
member of Run-DMC’s Hollis, Queens neighbourhood, Dr.
Dees, wrote in one of his editorials that people wearing the
adidas sneakers, new Lee Jeans and gold chains were
felons. With the song "my adidas", Run-DMC not only made
these sneakers culturally acceptable, but also turned them
into a true fashion statement.