As of February 12th, 2010, the winter sports world looks to Vancouver where the 21st Olympic Winter Games are taking place. For two weeks, athletes from more than 80 nations are fighting for gold, silver and bronze and the brands of the adidas Group are in the middle of it all.
Equipping over 1,000 athletes from 16 federations in the sports of biathlon, cross-country skiing, bobsleigh, skeleton, luge, Nordic combined and ski jumping, adidas is also providing the presentation wear for six National Olympic Committees (NOCs). Reebok and CCM Hockey are sending some of their best ice hockey players to Vancouver.