Ever heard of a shoe that “comes to life”? Until 2005, neither
had anyone else. With the introduction of the adidas_1,
adidas took sport electronics and personalisation to a new
level. The first intelligent shoe not only senses every step
you take, but understands that your cushioning needs
change with faster or slower speed and the different
surfaces of the ground - and adapts the cushioning
respectively. What’s in it for you? The most personalised run
of your life.