On August 18th, 1949, Adi Dassler first registered adidas in the commercial register (Handelsregister) in Fürth (near Herzogenaurach). The official name of the company back then was “Adolf Dassler adidas Sportschuhfabrik”. First used in 1949, the 3-Stripes would not stay confined to their birthplace Herzogenaurach but started their victory lap around the world early on to become the most famous symbol and key identifier of adidas.