In managing our community affairs programme, the adidas Group has adopted a largely decentralised and brand-oriented model for community involvement practices, recognising that people in our subsidiaries and Group entities best understand the needs and cultural sensitivities of their local communities.
The programme is based on three complementary pillars:
- Community involvement, which ranges from conventional community projects and cause-related marketing initiatives to immediate relief efforts for people in need
- Employee involvement, which supports the company's community affairs goals and objectives by providing meaningful opportunities for our colleagues to engage with the communities where they work
- Corporate giving, where donations can take the form of financial contributions, product contributions, know-how and services.